Sephora even brought out a line of makeup in partnership with the company. The company was valued at $200 million, with their own brand of Museum of Ice Cream inspired flavours being sold at Target (flavours include, unsurprisingly, ‘sprinkle pool’). Forbes told us it was the hottest ticket in LA. What cannot be denied is that The Museum of Ice Cream saw astronomical success it was frequented by A-listers such as Beyonce, Katy Perry, Drew Barrymore- the list goes on. The idea of a selfie museum, however, seems a far stretch from art installations which revolve purely around creativity and expression. The Museum of Ice Cream is certainly far more interactive and immersive than some other so-called selfie museums, in that it consists of multiple rooms and large scale installations which encourage you to get involved, creating a far more dynamic and less ‘posed’ Instagram picture than say, just perched in The Selfie Factory’s manufactured ‘tube’ carriage, complete with pink walls and plush cow-print seating. These can feature individual booths or rooms with different backdrops, such as The Selfie Factory at London’s O2 arena, or can be a little more elaborate, like we see with The Museum of Ice Cream. Selfie museums are, in actuality, places set up for the specific purpose of taking Instagram pictures in. The term invokes imagery of a production line of young girls, queuing up to get their pictures and go, which doesn’t sound like an inspiring playground at all. Meanwhile, its Wikipedia entry describes it as a ‘selfie museum’. It’s an experience, it’s a “playground with no age limits,”. It comes as no surprise therefore, that this is exactly what the Museum of Ice Cream is trying not to be it calls´itself museum, but it’s not- it’s more conceptual than that, Wiener explains. Anna Wiener writes that she is “disarming, blunt,” and “slightly intense” during their interview, and goes on to quote Bunn in referring to museums in the traditional sense as “dead” and “archaic”. Bunn is described, perhaps rather unflatteringly, by Intelligencer as today’s answer to Walt Disney. The museums were founded and initially self funded by Maryellis Bunn and Manish Vora. Its website tells us about how it hopes to bring ‘to life the universal power of ice cream’ and ‘inspire imagination’. Setting up in disused storefronts, the organisation creates ice-cream inspired immersive exhibits and installations. The Museum of Ice Cream is a sight to behold, but what exactly is it? The Museum opened its doors in Los Angeles in April 2017 following the success of a smaller scale pop-up in Manhattan the year prior. The sprinkle pool at The Museum of Ice Cream – Maria Svarpova courtesy of The Museum of Ice Cream Most iconically, The Museum of Ice Cream houses its ‘sprinkle pool’- a pit filled with millions of plastic ‘sprinkles’, complete with heart-shaped floaties and a diving board. Neon signs in shades of fuschia, spelling out tongue-in-cheek ice cream related phrases hang on walls and a spiralling (you guessed it) pastel pink slide cascades from the mezzanine into the foyer. They reveal plastic bananas hanging down from clear threads, complete with two matching banana yellow swings for posing on, and an accompanying queue of women of all ages desperate to get the perfect picture on them. There are mammoth ice lolly sculptures in varying shades of pastel and neon jutting out of contrasting white walls, ‘melting’ down them in streaks of colour. įor £27, its lurid pink and Perspex doors will open to reveal all sorts of frozen sweet treat related shenanigans. Somehow, this is not the most sickeningly-sweet thing going on at The Museum of Ice Cream in Los Angeles. The dispensers offer such celebrity based puns as ‘Vanilla Cabello’, ‘Splitney Spears’, and ‘Dairyana Grande’. It’s 2017, and three millennial pink ticket dispensers are mounted on a similarly pink wall underneath a sign reading “My ice cream name is…”.
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